The Mill Road Traders’ Association has been shortlisted for an ATCM Digital Engagement Award. We are thrilled have made the final three – alongside Norwich BID and Falkirk Delivers.

The Mill Road Traders Association has been focused on digital engagement since its inception three years ago.  We have used traditional websites (like this one); social media (Twitter, Facebook and Instagram); and have partnered with local apps like Droplet and Hurry Here Now.  Most recently, we have partnered with MillRoadTV, a volunteer-run YouTube channel highlighting the best of Mill Road, and with The Cambridge Scholar, a local website that is offering training to the traders.


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